EXBA turns thousands of independent American sellers into one buyer — with the scale to negotiate hard and stand up to the overseas mega-sellers who flood the market and manipulate the price.
The problem
That's the squeeze most sellers can't fix on their own — and it isn't the only one. Overseas mega-sellers buy at a scale that lets them undercut you and control the price. EXBA pools thousands of independent American sellers into a single buyer, so your costs fall toward wholesale and you finally have the room to compete.
What we buy together
Each vertical is championed by a founding member and negotiated for the whole group. You opt into what fits your business.
Pooled manufacturing and landed cost on the products you already sell.
Group rates on the listing, advertising, and analytics tools you run every day.
Blended-volume rates with the carriers that move your orders.
Container, drayage, and fulfillment priced at alliance scale.
Packaging, prep, photography, and the services every seller buys.
Working capital and coverage on terms set for the group.
The math
X is your annual saving. Tell us what you spend each month; the Alliance solves for the rest. Figures are illustrative ranges, not a quote.
Our charter
A covenant, not a contract — the principles every member carries. It is the reason an alliance of rivals can trust one another in the buying room.
Alone, each of us pays retail to run a business; together, we command the scale of the giants we compete against. We pool our demand without surrendering our independence — and we share what we save.
From the membership
Founding-member stories from across the country — independent sellers buying as one.
We were spending a fortune on our ad-management software. Through EXBA's group rate, we pay 25% less for the exact same platform — and that drops straight to profit.
Our parcel rates hadn't moved in three years. The Alliance renegotiated them in a single month — same carriers, better number.
I get enterprise pricing on sourcing and still run my brand exactly how I want. That's the whole point — buy together, compete on my own terms.
It's the first room where independent sellers actually buy as one. Membership paid for itself inside the first quarter.
Membership
Membership is for sellers, and trust is the currency of this alliance. The surest way in is a referral from a member — or request an invitation, and we'll review it.